I had to learn this the hard way, but it actually really is that simple.

My why is not related to a number on my bank account, it is something big and goes beyond words and numbers. It’s about a knowing, and a strong pull ever since I was a little kid to consciously contribute to the world.

So all that I am doing today, was born from my own needs, fueled with my own life lessons and steered by the experience of my own entrepreneurial journey.

I consciously started my own Lucky Project in November 2018 - empowered by my own middle name ‘Lucky’ - when I titled the recovery of my burn-out ‘The Lucky Project’. This was the moment I got very clear on ‘NOT THIS’ and felt in every cell of my body that I was ready to travel back to my true self, hidden under all my degrees, title and corporate identity.

Ever since I found The Lucky Project business in November 2020 it has been about consciously creating and supporting other women to connect to their own lucky project.

Was this always crystal clear from the beginning? I wish!

To be honest, I had no idea what I was getting myself into when I indulged myself into the world of entrepreneurship. I had no plan, I had no strategy.

I have always just been following my intuitive nudges and I (un)consciously integrated my background in international business, consulting, strategy and finance in the decisions I made.

Yet the main lessons that brought me where I am today all link back to this same message.